Tuesday 5 May 2009

Target Audience

Gender-
The magazine project that I will be constructing will be aimed at both males and females. This is because as it is a music magazine it will not be biased towards any gender.

Age-
For my magazine I will be targeting teenagers aged 16+ this is because it will be easy for me to relate directly to the audience and will enable me to construct a project that will compliment the needs of my target age group.


The magazine I am going to construct will feature music from the dance music genre. However to cater for a niche audience I have asked 100 teenagers aged 16 and above what particular sub-genre of dance music they are interested in at the present time. The graph below represent the data collected.
The bar chart clearly shows that the sub-genres Breakbeat and Electro are largely favoured by the sample of 100 teenagers that I questioned. After completing further market research it is evident that there are no magazines currently aimed at teenagers or young adults that focus only on the sub-genres breakbeat and electro.

After completing this research I have decided to create a magazine that will feature content on the dance music genres of breakbeat and electro and will be aimed solely at teenagers and young adults aged 16 and above. The magazine will have features on the local club scene and will contain interviews with new and upcoming DJs from within each genre.